Some Mind-Blowing facts about Social Media

18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)

87 percent of bullied teens were targeted on Facebook. (DailyMail)

59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)

43 percent of parents check their children’s Facebook profile daily. (Education Database Online)

Facebook collects over 500 terabytes of data every day. (GigaOm)

One out of every seven minutes spent online is on Facebook. (Mediabistro)

35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)

85 percent of women are annoyed by their friends on Facebook. (Web Pro News)

Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)

61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)

Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)

One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)

Some Must-Know Facts about BRANDS

Joseph W. Luter, IV, evp of sales and marketing at Smithfield Foods, is the highest paid brand marketing executive, having earned $4.5 million in 2012. (Forbes)

The average retail brand site takes 2.5 times longer to load on tablets than it does on desktops. (L2 Think Tank)

86 percent of people skip TV commercials, yet brands still spent $19.8 billion last year on TV spots. (Outside the Beltway and PR Daily)

Up to 50 percent of digital marketing activities are outsourced by brands. (Gartner)

243 retail brands have gone out of business in the last five years. (Retail Research)

Spending on social, including influencer outreach, makes up only 10 percent of brands’ digital marketing spend. (Technorati)

Annual digital marketing operating budgets represented 2.5 percent of a company’s revenue in 2012. (Gartner)

The average large brand has 178 social media accounts. (Altimeter Group)

The average brand CMO tenure is 43 months. (Forbes)

Facebook brand pages achieve an average engagement rate of 1 percent. (MediaBrix)

About 20 percent of digital marketers are looking for a new job, and more than 66 percent will be doing so in the near future. (Digiday)

86 percent of consumer feedback online is being missed by brands. (Social Media Explorer)

70 percent of marketers do not collect social media data about competing brands. (Loyalty 360)

70 percent of consumers prefer getting to know a company via content marketing such as sponsored articles rather than ads, but brands spend more on advertising than on this type of content. (Content Plus)

The average post from a Facebook brand page only reaches 16 percent of fans. (The Next Web).

Reference: digiday.com

Why Invest in Social Media Marketing ?

A recent case study : Pros and Cons of Social Media in General

Boston Blasts Show Two Sides of Social Media

On 16-April-13, when there was two explosions in Boston.Twitter users reacted fast to the explosions that ripped through the Boston Marathon Monday, but the incident also revealed how social media can only be so reliable in such situations.

Twitter spread news of the blasts quickly and was a useful communications tool for public authorities such as the Boston police and the marathon organizers. But information on social media sites can also be questionable or just plain inaccurate, noted Greg Sterling, senior analyst with Opus Research.

"It cuts both ways," Sterling said. "It allows you to get the information out more quickly, but it can also fan hysteria."

Two bombs exploded within 100 yards of each other near the marathon finish line on Monday afternoon. Police say two people were killed and dozens more injured. They have no suspects yet, and President Barack Obama has said it's not known yet if terrorists were involved.

The Boston Police Department's Twitter log showed a positive side of social media. It was updated minute by minute in the aftermath of the bombings, often with instructions about which areas to avoid, or information about where the most police officers might be stationed.

There was also misinformation, however. A report was circulated quickly on Twitter that police had shut down cellphone service in Boston to prevent detonation of further blasts, though it ultimately turned out to be inaccurate, according to network operators.

Others had nefarious intentions. At one point, a Twitter account with the handle @_BostonMarathon was promising to donate US$1 to victims of the blast for every one of its tweets that was retweeted. Users soon called it out as a fake, noting the real Twitter account for the Boston Marathon was @BostonMarathon.

That type of self-correction could be one of social media's strongest assets, said Karsten Weide, an analyst with IDC. There can be a lot of false or misleading content, but the nature of the service means that anyone, regardless of their credentials, can do some fact-checking.

Still, while Twitter is great at disseminating news fast, some see its value diminishing as time passes after an event. "Twitter does its best work in the first five minutes after a disaster, and its worst in the twelve hours after that," said one Twitter user, in a comment that was widely retweeted.

Twitter carried some graphic images of victims after the explosions, including blood-soaked sidewalks and people in the streets with severe injuries. One person urged users to focus on how to help rather than posting photos of victims.

Determining what's useful information and what crosses lines of decency or taste may come down to individual judgment, however. "There aren't really clear etiquette standards for using social media," said Sterling.

"As long as the event happens in a public space, there's no way to stop over-the-top or inappropriate information from getting out there," Weide said.

For sure, Twitter, Facebook and other social media sites were a useful source of information for many tracking the events. Google set up a Person Finder, as it did after the Japan earthquake two years ago, to help people connect with friends and loved ones after the incident.

Not surprisingly, the hashtag #bostonmarathon spiked sharply almost immediately after the attacks, said Hashtags.org, and mentions of "Boston" soared on Facebook, reported analytics company Topsy.

Author of the Post: Zach Miners , Zach Miners covers social networking, search and general technology news for IDG News Service. 

Reference: computerworld.in 

The 10 Best Facebook Campaigns

1. Kohl

The Department store Kohl’s gave away $10 million to various schools decided by the votes of their fans on Facebook. It was an excellent promotional campaign as the 20 schools with the most votes were each given $500 thousand. Kohl’s Facebook page sky rocketed to well over a million fans, and the winning schools each tallied well over 100,000 votes. Kohl’s hit it out of the park so to speak with this campaign centered around the social network, and they did an excellent job utilizing social media tactics to help in its social responsibility efforts.

2. Target

In February of this year, popular department store Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page.

3. Ford Explorer

2010 saw a shift in Ford’s promotion techniques as they began gearing their campaigns towards social media outlets, and they really pushed the boundaries with innovative ideas. This past summer they released tidbits of info leading up to a Facebook event unveiling the 2011 Ford Explorer. The campaign was the first time a car company has ever used a website to reveal their new model as opposed to an auto show. Ford also went as far to randomly select one of their fans to giveaway a free Explorer upon their fan total surpassing a certain number.

4. Jack In The Box

Popular fast food chain Jack In The Box, and their slightly creepy mascot Jack, added a nickel in an imaginary jar for every new fan they accrued on Facebook in their October Rich Fan Sweepstakes. They started at just over $2,000, and when they gave away the money about a month later to a randomly selected fan, the jar was up to over $11,500. Needless to say, giving away free money is one of the best and easiest ways to acquire new fans on the social network. It was certainly a creative campaign though that helped the fast food chain see an explosive increase in fan numbers.

5. Bing and Farmville

A little before the beginning of Spring, Microsoft’s Facebook page for Bing launched a campaign that helped them accrue almost a half million new fans on the social network. The search engine did this by giving away FarmVille currency to all new fans that hit the “Like” button. Bing drew in great traffic and their page grew rapidly, but engagement of the content on the page was drawn into question. The Microsoft page responded by making itself a hotspot with the latest news about the popular Zynga developed game to keep their new fans around.

6. Papa Johns Pizza

The first pizza chain’s Facebook campaign to appear on our Year End list is Papa Johns. They promoted their Papa’s Speciality Pizza Contest using Facebook, and it created quite a buzz and a growth in fans as a result. The contest put the fans taste buds and creativity to the test as it was up to them to come up with a new pizza for the company. The winner also saw a piece of the profits, so it was not too much of a surprise that this creative campaign helped the popular chain’s fan-base on Facebook continue to expand.

7. Southwest Airlines

To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign.

8. Kellogs

Popular cereal company Kellogg’s teamed up with Feeding America, and the Facebook page Kellogg Cares comes as a result. The page has been a quick increase in fans, and the content posted makes it such an interactive success on the social network. The page’s aim is to educate younger generations on proper nutrition through posts and video updates. Kellogg’s used Facebook in an extremely humane fashion to raise awareness for a particular issue.

9. Domino’s Pizza

Domino’s Pizza has completely revamped its brand image this year through advertising campaigns, and a heavy focus on interactive social networks. As they were coming to the realization that their pizza previously tasted similar to cardboard, they started a tab on their Facebook page where fans could voice all of their complaints with the popular chain. Regardless of any opinion on whether their new pizza has actually improved, their use of Facebook to listen fans opinions was a great way to begin to improve a deteriorating image that was initially attached to their brand. Domino’s continues to be extremely interactive on the page offering responses and updates for fans.

10.  Corona

Corona Light cross-media campaign this past year included a goal to become “The Most Liked Light Beer In America.” A most notable part of this was to use Facebook, and by fanning the page you could see your picture up in the bright lights of New York City’s Time Square. The campaign was a great social media success in the sense that it had fans interacting on the pages as well as spreading the story of the billboard by word of mouth. The billboard ran for a month until the beginning of December, and many fans were able to snag pictures and be a part of this Facebook-based advertisement.

5 Biggest Twitter Marketing Blunders of 2012

Social media marketing can be hard to master. When done right, it can strengthen your brand value and ideally even your bottom line. When done wrong, it can alienate consumers and thrash your reputation.

Here's a look at five of the worst corporate mistakes over Twitter this year, and what other business owners can learn from them: 

January 18: McDonald's hashtag gone wrong. McDonald's (@McDonald's) created the #McDstories hashtag on Twitter to inspire customers to share personal stories about their favorite McDonald's moments. What McDonald's didn't bargain for was that customers would share both good and bad stories. And share they did -- everything from allegedly crunching on fingernail clippings in Big Macs to getting food poisoning. The fast food mammoth yanked the #McDstories campaign only two hours after launching it, but a quick search on Twitter shows that the hijacked hashtag still goes on strong.

Lesson: You can't control what consumers will say using your hashtag, and they can be hijacked by negative comments that can never be taken back.

January 27: Snickers gets caught paying for celebrity tweets. Marketers from Snickers' U.K. branch (@SnickersUK) were hungry for retweets when they hired British model and reality TV start Jordon (aka Katie Price) to tweet about topics she likely would never normally tweet about, including Eurozone debt and China's gross domestic product. Jordan followed up her rash of out-of-character tweets with a message about feeling like herself again thanks to Snickers. The stunt left many of Jordan's followers reeling for thinking her Twitter account had been hacked.

Lesson: Pranking consumers in clever ways can draw attention to your brand, but usually not the right kind.

February 5: Toyota Camry drives away potential drivers. The Japanese car giant created nine Twitter accounts to get the word out about the new Camry during the Super Bowl. Toyota (@Toyota) then tweeted -- in this case, spammed -- unsolicited messages about a Camry giveaway contest to anyone using a Super Bowl-related hashtag. The ensuing consumer backlash prompted Toyota to close all its "The Camry Effect" promotional Twitter accounts and issue an apology.

Lesson: Impersonal mass marketing tweets can alienate customers. Stick to unique, personalized messages that engage consumers one-on-one.

October 3: KitchenAid cooks up a half-baked political tweet. On this day, KitchenAid's Twitter feed (@KitchenAidUSA) wasn't about cooking with the company's famous kitchen appliances. It was about politics. After Barack Obama mentioned his late grandmother during a presidential debate earlier that evening, the person running KitchenAid's Twitter feed tweeted an insensitive comment about her and his campaign. The individual responsible for the inappropriate tweet was relieved of his duties and the company was forced to clean up the mess.

Lesson: Your social media manager should adopt a tone that reflects your company's image and keep his or her personal (and political) opinions out of your social media marketing.

October 29: Retailers' Hurricane Sandy sale slip-ups. During the storm, Urban Outfitters (@UrbanOutfitters) tweeted: "This storm blows (but free shipping doesn't)! Today only...bit.ly/S8fADV #frankenstorm #ALLSOGGY" An email promoting the sale included an image of Frankenstein with the word "Frankenstorm" on it. American Apparel, The Gap and Sears got in on the Sandy storm sale action on Facebook and Twitter, too. Angry reactions to these inappropriate sales still continue on Twitter.

Lesson: Attempting to make money on and exploit others' suffering in times of crisis can cause serious backlash. Just don't do it.

Reference : http://www.entrepreneur.com

12 Most Wrong Things To Do On LinkedIn

What is LinkedIn? It is a social media platform used for professional networking. It is also currently the largest professional networking community in existence, with more than 100 million users in more than 200 countries worldwide.

I wish people had a better understanding of the term “professional networking.” LinkedIn is not MySpace, Orkut, Facebook or Twitter, and it never will be. It is simply a place where you establish professional connections. I know most of you will laugh out loud reading these twelve “most important things not to do” on LinkedIn, as I do whenever I encounter them. Humor aside, though, I think it is time to clearly shout out loud to those who are doing these things on a regular basis. Here are some of the things that I have witnessed during my five years of professional networking on LinkedIn.

1. Don’t lie in your profile

I think this should be self-explanatory, as we live in the 21st century, and things (and data) are easy to check. Be truthful about your name, title, employment and achievements. I clearly recall a young professional who was trying so hard to get a job that every time he applied for it, he changed his title. Over a period of one year, he was a buyer, a buying director, a merchandising director and finally managing director, at which point I lost track of the many “achievements” he had accomplished at the age of 21. I personally know this individual, and I can tell you that he is still working as a shop assistant.

2. Don’t ask or endorse people you don’t know

I am amazed every time I get an endorsement request from a person that I have never talked to or worked with. As well, there are plenty of groups on LinkedIn that are similar to Twitter Follow for Follow (on LinkedIn, this is called Recommendation for Recommendation). I have to wonder who would jeopardize their own credibility by recommending a person they have never met or worked with. Don’t get me wrong — I do recommend people. But before I recommend someone, I definitely make sure I can stand behind my words. This can be achieved simply by engaging in groups, Twitter chats, meetups or other forms of professional networking.

3. Don’t buy or sell your contacts

In the last few weeks I have gotten a few emails from my first connections on LinkedIn offering me the chance to buy “quality” contacts to expand my network. Prices offered were anywhere from $50 to $70 for 1,000 contacts. Here is my input on selling or buying a contacts list: Don’t! You can get all the contacts you want free in open net-worker groups on LinkedIn if you really want the title “most connected.” As well, you might get an “IDK” (“I Don’t Know” this person) response from a person that you try connect to if that person is not an open net-worker  and if you get too many IDK replies, your account can be suspended by LinkedIn. Remember, the quality of your connections is more important than the quantity, just like you want to have quality followers on Twitter rather than a large number of followers who aren't meaningful to you. If you are a seller of contact lists, I strongly recommend that you put this in your profile headline, as I am positive any future employer would be more than happy to know that you like to sell data, and would guess you would be happy to sell their customers data info as well.

4. Don’t ask your connection to set up a job interview for you

It is close to impossible to get this done, especially for people who have had zero interaction with their connection. I might be willing to connect you with the hiring manager in the company that you are interested in, but I can’t set up an interview for you. If this was easy to achieve, believe me, I would have a new job every month. As I am not a recruiter, don’t ask me or your other connections whether we think you are a good fit for a job. This gives the impression that you aren't willing to take the time to check out the job requirements yourself. The proper way to initiate a request to one of your connections is to explain in the request why you chose to ask that particular person for a connection.

5. Don’t ask questions that might legally implicate you

The Q&A section on LinkedIn is not a place to ask questions that could legally implicate you. Here is an example of this that gave me a really good laugh:
Q: “I am divorcing my wife, and I own a C-class corporation. Would you tell me how to hide the corporation so that I don’t have to give that bi%&*h half of it?”
First, if your wife is a direct connection of yours, she will see your question. Second, LinkedIn pages are indexed by Google, which means that whatever you ask will stay on Google forever, exposing your plan to commit fraud.

6. Don’t ask to “date” someone; LinkedIn is not a Match.com

LinkedIn is a professional networking community. While I am flattered when I receive an e-mail that starts with “hey sexy” or “hey gorgeous, would you grab a drink with me,” I would only respond to a request like this on shaadi.com or matchfinder.com. I don’t build my career under the sheets, and neither should you — at least not on LinkedIn!

7. Don’t criticize your employer in groups

LinkedIn is not a place to criticize or publish bad reviews about your current employer. I know how angry you can be, as we have all had bad days in the office, but problems such as this should be sorted out offline, not online where everything stays forever. Stating in the first line that you need to stay anonymous will not help you, since your profile is tagged next to the comment and includes your full name and picture.

8. Don’t publish profile pictures of your “wealth” when looking for a job

Choice of your profile picture should reflect your professionalism. Pictures of you in a new Bentley, Mercedes or on a yacht will not help you when you scream out in your profile headline that you desperately need a new job. This kind of picture might give hiring managers the wrong impression. A clear head shot will work perfectly. And as much as we all would like our picture to be perfect and appealing, I need to say that we should all button up our shirts when taking a profile picture for LinkedIn. Chest hair or cleavage doesn't belong on a professional networking site.

9. Don’t create a group if you have no intention of moderating it

Creating a group and then not replying to members’ questions and requests will leave a negative impression, especially if your job title is social media strategist or community manager. If you are not able or don’t have time to interact with a group, don’t open one, and save yourself from getting a bad reputation on LinkedIn.

10. Don’t send the “419 scam” emails

This is an old scam that has gone on for many years. While we all understand how difficult it would be to lose your wallet in the back seat of a taxi, wouldn't it be a better idea to first contact your family before seeking financial help from your network? This scam has now started on LinkedIn, and I hope LinkedIn will do something about it.

11. Don’t ask for contact information of others in my network

If professionals want their email addresses or phone numbers to be public knowledge, they will put these in their profiles, and many do so. You can check individuals’ profiles. You also may use the so-called “Introduction Request,” and many net-workers would be glad to pass your request on to the person you are interested in. That person can then decide if they want to follow up on your request. But it is not my right to give contact information of others out, as I would not be happy if someone gave mine out without asking me first.

12. Don’t copy your resume from other profiles

Or, if you really need to, be sure you change all the achievements, job titles and company names. You might encounter someone who knows the person that you copied the resume from. I don’t mind you looking at my resume and getting some inspiration from it, but make sure that, at a minimum, you correct at least the name of the company that you work for. And before copying anything, familiarize yourself with copyright law.

Use of Poll for engagement of Visitors

The purpose of these posts was to help beginners learn how to create interactive and engaging websites. Adding Polls and surveys is another way to engage your audience. Polls also give you great deal of insight into your users. In this article, we will show you how to add polls on your blogger:

To get started, simply type in a poll question and up to 30 possible answers. You can then customize your poll with your own colors, font, and settings. When you're finished we'll provide you an HTML code to paste into your website, or you can share your poll with your friends on Facebook, on Twitter, via e-mail, and more.

We have embedded one poll only RIGHT HAND SIDE of this page. Would request you to take out sometime for us and participate in it.

QR Codes: Some Interesting Facts

1. QR codes don’t have to be black and white – As long as the contrast between light and dark areas is great enough for readers to detect, you can create branded QR codes to help promote your business.
2. QR code scanning grew 1200% during the last quarter in 2010.
3. The largest QR code on record was created by Audi, which measures a whopping 159 square meters (that’s 1711 square feet, for the non-metrically inclined).
4. The iPhone is the most popular scanning device for QR codes.
5. QR codes were first introduced in 1994 – The Japanese firm, Denso Wave Inc., first created QR codes for the sole purpose of tracking vehicle parts.
6. Two-thirds of all QR codes are scanned by women.
7. Print media accounts for only 1% of all scanned QR codes.
8. “Extreme Scanning” is when users excessively scan QR codes hundreds of times more than the average user – Contests appear to be the driving force behind this phenomenon.
9. Over one-fourth of all scanned QR codes were scanned by 35-44 year old consumers.
10. Excluding Japan, the United States has the highest QR code usage rate than any other country.

Fun Facts:

According to a survey by JumpScan.com, 52% of participants had seen or heard of QR codes. Of those who use social media, 57% of Facebook and Twitter users said they have scanned a QR code at least once in the past year and as many as 40% had done so five or more times in the past year. From July to December of 2010, there was a 1200% increase in the scanning of QR codes. The OS used most to scan QR codes is Apple (68%), followed by Android (26%) and Blackberry (4%). The world’s largest QR code was 159 square meters and created by Audi to celebrate 100 years of car manufacturing.

Clever Uses:

Starbucks is using QR code technology to make it possible for you to pay for your daily caffeine hit with their mobile iPhone app. It works like this: punch in your Starbucks card info, verify some details, and the iPhone app becomes the gift card. A secure QR code is generated for the barista to scan when it comes time to pay for your coffee. Starbucks is now taking iPhone app payments in over 1,000 Target stores nationwide.

AnswerGarden: A feedback tool

AnswerGarden is a minimalistic feedback tool. Use it in the classroom as an educational tool or at work as a creative brainstorming tool. Or you can embed it on your website or blog to use it as a poll or guestbook.

You create an AnswerGarden by entering a topic on the Create New AnswerGarden-page. Then you'll be redirected to your newly created AnswerGarden. If no-one has posted an answer , your AnswerGarden will be empty there. The next step is to share your AnswerGarden. Use it live in the classroom, at a meeting or a conference. Or place (embed) your AnswerGarden on your blog, site or social network page. As your AnswerGarden draws attention people will start posting their answers to your question, either by entering their own answers or by clicking on and submitting existing answers. These are then represented in your AnswerGarden in the form of a growing word cloud.

It is for anyone interested in using an easy and powerful way to get feedback from a group. AnswerGarden is used by teachers to establish the knowledge level of a class on a certain topic. It is used at conferences and workshops to break the ice with the audience in a fun and interactive fashion. AnswerGarden is used by creative teams for digital brainstorming sessions. People who maintain websites and blogs use it to poll their visitors in a brief and to-the-point matter.

To see the frequency of an answer simply hold you mouse cursor over an answer and after a second a number will emerge, showing you the number of times the answer has been submitted.

We have already embedded this in our blog on the Right Hand Side. You can have a look over it.

Thanks for visiting our blog. We also appreciate your response for the same.

QR code ( Quick Response Code )

QR Code is a two-dimensional bar code, invented in Japan in 1994, in a subsidiary company of Toyota, Denso Wave.
Initially, this QR code (Quick Response) was used to mark car parts used in the production process. After a while, due to its ability to integrate a relatively large amount of data and because it has no fixed size, it start to be used successfully in several other domains of activity. The highest penetration was in the mobile devices. This area is booming and QR code seemed to be the ideal solution for data encryption of information that can be transmitted and stored easily in smartphones, tablets and other mobile devices. The highest spreading has in mobile devices which use Google Android operating system.
The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).
Together with a data structure format, QR code can contain: a business card, a phone calendar event, a useful web address, geographical position, coordinates GPS, SMS, email, etc.
Present application implements the most common formats and generate QR code associated.

Scan this QR Code for my Contact Number. 

Advantages & Disadvantages of Digital Marketing

Advantages of Online Marketing

• Advertisement on the internet is cheaper than (Low cost) the print advertisement. It is a two way communication between sales person and the potential customer which takes people to the company website. It has a much wider reach.
• It helps in spreading the business worldwide, with no geographical barriers, making it accessible from one country to another via Internet.
• It is a 24X7 (365 days) open store where people are welcome to shop anytime from anywhere. This further directs the potential customer towards the company website.
• Internet makes the product reach much more easy; while researching or getting accurate information on a product. It also adds value by adding a point of reference and a touch of individualized customer service.
• It also helps in creating credibility and gain trust and confidence of the customers. Many people use internet for the pre-purchase research so that they can find themselves a particular product which meets up to their requirements.
• It also helps in updating the subscribers through a fast mode of e-mails. Visitors get up-to-date information on each visit.
• In case of information sensitive business such as a law firm, newspaper or online magazine, or a newsletter, you can deliver the products directly to the customers online.
• Increased ability to measure and collect data.

Disadvantages of Online Marketing

• Easier to have outdated information on internet, update timing is a critical issue here.
• Many web visitors expect something for free. Do you have something to offer free?
• There is a lot of competition in the market and by the time visitor reaches the product they have already gone through many links and got the required product. Unless they find what they are looking for quickly.
• There are many pros and cons of internet marketing. Its important to consider each when creating internet marketing strategy.

Don't use Twitter for Spamming anyone

You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as twitter respond to new tricks and tactics by spammers. Some of the factors that twitter take into account when determining what conduct is considered to be spamming are:

• If you have followed a large amount of users in a short amount of time;
• If you have followed and unfollowed people in a short time period, particularly by automated means (aggressive follower churn);
• If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
• If you have a small number of followers compared to the amount of people you are following;
• If your updates consist mainly of links, and not personal updates;
• If you post misleading links;
• If a large number of people are blocking you;
• The number of spam complaints that have been filed against you;
• If you post duplicate content over multiple accounts or multiple duplicate updates on one account;
• If you post multiple unrelated updates to a topic using #;
• If you post multiple unrelated updates to a trending or popular topic;
• If you send large numbers of duplicate @replies or mentions;
• If you send large numbers of unsolicited @replies or mentions in an attempt to spam a service or link;
• If you add a large number of unrelated users to lists in an attempt to spam a service or link;
• If you repeatedly post other users' Tweets as your own;
• If you have attempted to "sell" followers, particularly through tactics considered aggressive following or follower churn;
• Creating or purchasing accounts in order to gain followers;
• Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising "more followers fast," or any other site that offers to automatically add followers to your account);
• If you create false or misleading Points of Interest;
• If you create Points of Interest to namesquat or spam.

Reference: Twitter.com

Shorten Your URL to get more Re-Tweets

• No account required: You don’t need to sign up for an account to use TinyURL. Paste your long link in the field on ' Right Hand Side ' titled “Enter a long URL to make tiny, ” and click the “make TinyURL!” button to create your shortened link.
• Add TinyURL to your browser’s toolbar: Make TinyURL even easier to use by creating a link shortener button on the toolbar of your favorite browser. Drag the “TinyURL!” link to your browser’s toolbar, and create short links simply by clicking the button.
• Hide affiliate links: If you’re an affiliate marketer, sometimes links to your sales commission pages can be stolen and exploited by an imposter. TinyURL allows you to hide your affiliate links and keep them safe from hijackers.
• Customize your link: You can enter a vanity extension to your TinyURL by adding any word or characters you’d like in the “Custom alias” field.
• It’s free: TinyURL is a free/by-donation application.

Why do you need Digital Marketing..?

Fun with Twitter: Tweet Tweet

A Small Mistake can Turn into Disaster

In our Daily life over Social Media, we do lot of activities. But while working over social media please check out these points: 

Do's 

Make new friends 
Add them in groups 
Message Private matters, instead of posting it over wall. 
Be Mindful of what you post. 
Read before you like or share 
Call rather than post personal news 
Reply to comments especially if they are questions 
Avoid Posting comments on every post 
Be careful of your tone 
Use visuals and tag to your friends. 
Use groups and Pages to post for business 
Check your privacy settings 
Put restrictions in tagging 
Report abusive postings or harassment. 
Keep your eyes open for Facebook scams and rogue applications 

Don'ts 

Don’t Post the year you born 
Don’t put your contact information on your profile 
Don’t tag your individual pictures 
Don’t use public for all the postings 
Don’t post your location: for individuals only 
Don’t post frequent advertisements 

Regards,
Brijesh Kumar Pandey