Journey of Chaiwala to Prime Minister

Narendra Modi’s life has been a journey of courage, compassion and constant hardwork. At a very young age he had decided to devote his life in service of the people. He displayed his skills as a grass root level worker, an organiser and an administrator during his 13 year long stint as the Chief Minister of his home state of Gujarat, where he ushered a paradigm shift towards pro-people and pro-active good governance.
Narendra Modi’s formative years taught him early tough lessons as he balanced his studies, non-academic life to spare time to work at the family owned Tea Stall as the family struggled to make ends meet.At the age of 17 he left home to travel across India. For two years he travelled across the expansive landscape of India exploring various cultures. 
In 1987 a different chapter began in the life of Mr. Modi when he started work as the General Secretary of the BJP in Gujarat. In his first task Mr. Modi won a victory for the BJP in Ahmedabad Municipal Corporation elections for the first time ever. He also ensured that the BJP was a close second to the Congress in the 1990 Gujarat Assembly elections. In the 1995 Assembly elections Mr. Modi’s organizational skills ensured the BJP’s vote share increased and the party won 121 seats in the Assembly.It was in September 2001 that Mr. Modi received a phone call from then Prime Minister Vajpayee which opened a new chapter in his life taking him from the rough and tumble of Organizational Politics to the world of Governance, which led him to Chief Minister of Gujrat.
Narendra Modi’s evolution from quintessential Organization Man of the BJP to one of India’s best known leaders recognized for his Good Governance over a span of a decade tells a story of grit, determination and Strong Leadership in the face of grave adversity. Narendra Modi’s transition from the world of Political Organizing to the realm of Administration and Governance neither had the luxury of time nor the benefit of training. Shri Modi had to learn the ropes of Administration while on the job right from Day One. 
Apart from all these today PM Narendra Modi, who extensively uses social media has 11.9 Mn followers over twitter with 7578 tweets. While over facebook he is having 28 Mn fan followers taking him to top 3 social media favourites. 

Even though he kept on attending the public rallies during he Prime Minister electorial Campaign, he was also well connected with the country over social media. Which also led him to become a well known global leader of his era and taking him in the league of Prez. Obama.

Reference: pmindia.gov.in

7 Ways To Increase Your Klout Score

1.       If you have a Twitter account, you most likely have a Klout score. If, however, you have a protected Twitter account, your score will not move much beyond 10 even if you are the most active tweeter on Twitter. This is because Klout can only access public data. Twitter engagement is a huge factor in your helping to raise your Klout score so I would advise making your Twitter account public.

2.       Connect all your social media platforms to Klout.com. Klout.com currently has 13 social media platforms built into their measurement sticks; Twitter, Facebook (personal profile or fan page), LinkedIn, YouTube, Google+, Instagram, Flickr, Last.fm, Foursquare, Tumblr Blogger and WordPress. They are going to be adding Quora, Yelp, Posterous, Livefyre, Disqus, Bit.ly and Brandout in the near future.

3.       Twitter engagement will play a huge roll in increasing your Klout score so make sure that you reply to people when they tweet you. Thank people when they retweet your tweets and work on building relationships so that people will be more apt to share your content when you tweet it.

4.       Content is KING so make sure that you are sharing your content and even other people’s content that is relevant to your niche and that you believe your audience would find beneficial. Make it easy for people to share your content directly from your website by having social sharing plugins installed. Trending topics or curated content is a great way to find value based content to share on your social media networks. I use Google Reader to curate great content from my favorite blog sites.

5.       Engage influencers in your niche. Klout rewards you for engaging with people who have higher klout scores than you do so it is beneficial to reach out to influencers in a positive and authentic way. Respond to what they are tweeting or make a comment on their content. Be unique and stand out in some way so that you will grab their attention. 

6.       Ask questions because people LOVE to give their opinions about things. Random questions definitely work but you can actually turn every day topics into questions. Perhaps you are in the market for a new phone. Asking people their opinion on whether you should buy an iPhone or an Android will get you tons of responses! 

7.       If you want to be retweeted, start by tweeting others. This will start you on the path to building relationships that you did not have previously as everyone loves to be retweeted.

Remember, more engagement will help you to increase your Klout score.

Some Mind-Blowing facts about Social Media

18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)

87 percent of bullied teens were targeted on Facebook. (DailyMail)

59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)

43 percent of parents check their children’s Facebook profile daily. (Education Database Online)

Facebook collects over 500 terabytes of data every day. (GigaOm)

One out of every seven minutes spent online is on Facebook. (Mediabistro)

35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)

85 percent of women are annoyed by their friends on Facebook. (Web Pro News)

Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)

61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)

Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)

One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)

Why Invest in Social Media Marketing ?

Social Media in Human Resource

70% of recruiters now actively use and support the use of social media, and trust has grown significantly over the past two years, according to a research study from Penna Plc, a global HR Services Group.

An initial survey carried out in 2010 found that recruiters were largely suspicious of the benefits of social media, with 51% seeing it as ‘dangerous’ and feeling ‘uncomfortable’ using it. Two years later, this number has dropped to just 5%, and there are now an emerging group of ‘early adopters’ who are actively encouraging the use of social media to their peers. 45% of recruiters even classify themselves as ‘experts’, up from 23% in 2010.

Graeme Wright, Head of Strategy at Penna said, “It’s no surprise to hear that social media usage has increased among recruiters and HR professionals, but what’s interesting is the shift in attitudes towards it, from a general reticence or fear, to embracing and recommending. It’s clear that having a social media strategy is now considered ‘the norm’ within the industry.”

LinkedIn, Facebook and Twitter are the three most used social media channels among HR professionals and recruiters, with occasional use of blogs and videos. The research shows that whilst engagement with social media is increasing, recruitment and HR professionals have no plans to experiment with other forms of social media, which Graeme says “Suggests they would rather realise the full potential of the channels they are already using.” Conversely, 26% of employers are still trying to restrict Facebook access at work. This presents obvious practical challenges as Graeme explains, “ Employers are risking a disconnect with Generation Z, who do not see the need to separate work and social life - which isn’t necessarily a bad thing, provided any policy is clear enough for the entire team to understand.”

The same applies to using social channels to access candidates. The report highlights an ongoing debate, with only 23% having a policy in place, which leads to confusion and a reluctance to use Facebook to research a candidate background for example, in case it constitutes gross misconduct. As a result over 60% say it is a “a concern that candidate information available online could get in the way of a fair recruitment process if used injudiciously”.

When it comes to making direct hires via social media, LinkedIn is highly regarded (12% say they have used it as a direct replacement for a consultant) and finding great talent. However there is still some confusion as to just how much this, along with other channels, can enhance recruitment practices and provide access to hard-to-reach groups. Graeme said, “Many respondents said they didn’t feel it helped them to reach anyone other than graduates, and the research showed it’s not used widely as an internal communication, or knowledge sharing, tool either. However, what is clearly understood is the link between social media presence and profile.”

In addition to using social media as a means of communicating directly to candidates and building profile, employers are also showing they place real importance on monitoring, as a means of understanding the landscape, competitor activity and what people are saying about their brand online. The research showed that monitoring employer reputation in social media is done most effectively by those in HR roles but that those using an external agency report very good results (91% said they monitor well). However, Graeme says monitoring rarely works well in isolation and that managing by actively getting involved in conversations and shaping discussions is the only way to build a solid reputation. “96% of respondents said that managing their reputation online is important, and 85% believe it would have a direct impact on the perception of them as an employer of choice. What presents a challenge is having the time to do both well, which is why external agencies are perceived positively by those we surveyed,” he said.

Overall, the research has shown that whilst social media usage is most certainly increasing, there are still areas of untapped potential, particularly when it comes to advertising, gathering insight, and knowledge sharing. Graeme adds, “Whilst the research shows recruiters are confident in their use of social media, their feedback shows they value external insight and support too. Sometimes, it can be a challenge finding the time to develop and implement a social media strategy, but companies like Penna can help. Social media, used wisely can actively improve your organisation and we’re committed to making this happen for our clients.”

Reference: digitalmarketingshow.co.uk