Some Mind-Blowing facts about Social Media

18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)

87 percent of bullied teens were targeted on Facebook. (DailyMail)

59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)

43 percent of parents check their children’s Facebook profile daily. (Education Database Online)

Facebook collects over 500 terabytes of data every day. (GigaOm)

One out of every seven minutes spent online is on Facebook. (Mediabistro)

35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)

85 percent of women are annoyed by their friends on Facebook. (Web Pro News)

Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)

61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)

Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)

One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)

Some Must-Know Facts about BRANDS

Joseph W. Luter, IV, evp of sales and marketing at Smithfield Foods, is the highest paid brand marketing executive, having earned $4.5 million in 2012. (Forbes)

The average retail brand site takes 2.5 times longer to load on tablets than it does on desktops. (L2 Think Tank)

86 percent of people skip TV commercials, yet brands still spent $19.8 billion last year on TV spots. (Outside the Beltway and PR Daily)

Up to 50 percent of digital marketing activities are outsourced by brands. (Gartner)

243 retail brands have gone out of business in the last five years. (Retail Research)

Spending on social, including influencer outreach, makes up only 10 percent of brands’ digital marketing spend. (Technorati)

Annual digital marketing operating budgets represented 2.5 percent of a company’s revenue in 2012. (Gartner)

The average large brand has 178 social media accounts. (Altimeter Group)

The average brand CMO tenure is 43 months. (Forbes)

Facebook brand pages achieve an average engagement rate of 1 percent. (MediaBrix)

About 20 percent of digital marketers are looking for a new job, and more than 66 percent will be doing so in the near future. (Digiday)

86 percent of consumer feedback online is being missed by brands. (Social Media Explorer)

70 percent of marketers do not collect social media data about competing brands. (Loyalty 360)

70 percent of consumers prefer getting to know a company via content marketing such as sponsored articles rather than ads, but brands spend more on advertising than on this type of content. (Content Plus)

The average post from a Facebook brand page only reaches 16 percent of fans. (The Next Web).

Reference: digiday.com