Advantages & Disadvantages of Digital Marketing

Advantages of Online Marketing

• Advertisement on the internet is cheaper than (Low cost) the print advertisement. It is a two way communication between sales person and the potential customer which takes people to the company website. It has a much wider reach.
• It helps in spreading the business worldwide, with no geographical barriers, making it accessible from one country to another via Internet.
• It is a 24X7 (365 days) open store where people are welcome to shop anytime from anywhere. This further directs the potential customer towards the company website.
• Internet makes the product reach much more easy; while researching or getting accurate information on a product. It also adds value by adding a point of reference and a touch of individualized customer service.
• It also helps in creating credibility and gain trust and confidence of the customers. Many people use internet for the pre-purchase research so that they can find themselves a particular product which meets up to their requirements.
• It also helps in updating the subscribers through a fast mode of e-mails. Visitors get up-to-date information on each visit.
• In case of information sensitive business such as a law firm, newspaper or online magazine, or a newsletter, you can deliver the products directly to the customers online.
• Increased ability to measure and collect data.

Disadvantages of Online Marketing

• Easier to have outdated information on internet, update timing is a critical issue here.
• Many web visitors expect something for free. Do you have something to offer free?
• There is a lot of competition in the market and by the time visitor reaches the product they have already gone through many links and got the required product. Unless they find what they are looking for quickly.
• There are many pros and cons of internet marketing. Its important to consider each when creating internet marketing strategy.