Digital Gyan ( The Official Blog )
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Tuesday 12 May 2015
Thursday 23 April 2015
Journey of Chaiwala to Prime Minister
Narendra Modi’s life has been a journey of courage, compassion and constant hardwork. At a very young age he had decided to devote his life in service of the people. He displayed his skills as a grass root level worker, an organiser and an administrator during his 13 year long stint as the Chief Minister of his home state of Gujarat, where he ushered a paradigm shift towards pro-people and pro-active good governance.
Narendra Modi’s formative years taught him early tough lessons as he balanced his studies, non-academic life to spare time to work at the family owned Tea Stall as the family struggled to make ends meet.At the age of 17 he left home to travel across India. For two years he travelled across the expansive landscape of India exploring various cultures.
In 1987 a different chapter began in the life of Mr. Modi when he started work as the General Secretary of the BJP in Gujarat. In his first task Mr. Modi won a victory for the BJP in Ahmedabad Municipal Corporation elections for the first time ever. He also ensured that the BJP was a close second to the Congress in the 1990 Gujarat Assembly elections. In the 1995 Assembly elections Mr. Modi’s organizational skills ensured the BJP’s vote share increased and the party won 121 seats in the Assembly.It was in September 2001 that Mr. Modi received a phone call from then Prime Minister Vajpayee which opened a new chapter in his life taking him from the rough and tumble of Organizational Politics to the world of Governance, which led him to Chief Minister of Gujrat.
Narendra Modi’s evolution from quintessential Organization Man of the BJP to one of India’s best known leaders recognized for his Good Governance over a span of a decade tells a story of grit, determination and Strong Leadership in the face of grave adversity. Narendra Modi’s transition from the world of Political Organizing to the realm of Administration and Governance neither had the luxury of time nor the benefit of training. Shri Modi had to learn the ropes of Administration while on the job right from Day One.
Apart from all these today PM Narendra Modi, who extensively uses social media has 11.9 Mn followers over twitter with 7578 tweets. While over facebook he is having 28 Mn fan followers taking him to top 3 social media favourites.
Narendra Modi’s formative years taught him early tough lessons as he balanced his studies, non-academic life to spare time to work at the family owned Tea Stall as the family struggled to make ends meet.At the age of 17 he left home to travel across India. For two years he travelled across the expansive landscape of India exploring various cultures.
In 1987 a different chapter began in the life of Mr. Modi when he started work as the General Secretary of the BJP in Gujarat. In his first task Mr. Modi won a victory for the BJP in Ahmedabad Municipal Corporation elections for the first time ever. He also ensured that the BJP was a close second to the Congress in the 1990 Gujarat Assembly elections. In the 1995 Assembly elections Mr. Modi’s organizational skills ensured the BJP’s vote share increased and the party won 121 seats in the Assembly.It was in September 2001 that Mr. Modi received a phone call from then Prime Minister Vajpayee which opened a new chapter in his life taking him from the rough and tumble of Organizational Politics to the world of Governance, which led him to Chief Minister of Gujrat.
Narendra Modi’s evolution from quintessential Organization Man of the BJP to one of India’s best known leaders recognized for his Good Governance over a span of a decade tells a story of grit, determination and Strong Leadership in the face of grave adversity. Narendra Modi’s transition from the world of Political Organizing to the realm of Administration and Governance neither had the luxury of time nor the benefit of training. Shri Modi had to learn the ropes of Administration while on the job right from Day One.
Apart from all these today PM Narendra Modi, who extensively uses social media has 11.9 Mn followers over twitter with 7578 tweets. While over facebook he is having 28 Mn fan followers taking him to top 3 social media favourites.
Even though he kept on attending the public rallies during he Prime Minister electorial Campaign, he was also well connected with the country over social media. Which also led him to become a well known global leader of his era and taking him in the league of Prez. Obama.
Reference: pmindia.gov.in
Monday 30 December 2013
Friday 27 December 2013
Tuesday 14 May 2013
Some Mind-Blowing facts about Social Media
18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)
87 percent of bullied teens were targeted on Facebook. (DailyMail)
59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)
43 percent of parents check their children’s Facebook profile daily. (Education Database Online)
Facebook collects over 500 terabytes of data every day. (GigaOm)
One out of every seven minutes spent online is on Facebook. (Mediabistro)
35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)
85 percent of women are annoyed by their friends on Facebook. (Web Pro News)
Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)
61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)
Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)
One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)
Some Must-Know Facts about BRANDS
Joseph W. Luter, IV, evp of sales and marketing at Smithfield Foods, is the highest paid brand marketing executive, having earned $4.5 million in 2012. (Forbes)
The average retail brand site takes 2.5 times longer to load on tablets than it does on desktops. (L2 Think Tank)
86 percent of people skip TV commercials, yet brands still spent $19.8 billion last year on TV spots. (Outside the Beltway and PR Daily)
Up to 50 percent of digital marketing activities are outsourced by brands. (Gartner)
243 retail brands have gone out of business in the last five years. (Retail Research)
Spending on social, including influencer outreach, makes up only 10 percent of brands’ digital marketing spend. (Technorati)
Annual digital marketing operating budgets represented 2.5 percent of a company’s revenue in 2012. (Gartner)
The average large brand has 178 social media accounts. (Altimeter Group)
The average brand CMO tenure is 43 months. (Forbes)
Facebook brand pages achieve an average engagement rate of 1 percent. (MediaBrix)
About 20 percent of digital marketers are looking for a new job, and more than 66 percent will be doing so in the near future. (Digiday)
86 percent of consumer feedback online is being missed by brands. (Social Media Explorer)
70 percent of marketers do not collect social media data about competing brands. (Loyalty 360)
70 percent of consumers prefer getting to know a company via content marketing such as sponsored articles rather than ads, but brands spend more on advertising than on this type of content. (Content Plus)
The average post from a Facebook brand page only reaches 16 percent of fans. (The Next Web).
Reference: digiday.com
Sunday 28 April 2013
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